HAUSWIRTH/CO, 2018 - Present
Lead social media content and marketing development for Applegate meats, including creative platform development, social video ideation and production, corporate manifestos and videos.
SUPERFLY, 2016 - 2017
Led social media content development for GNC and Citibank, including directing a team of designers and writers to create best-in-class work for Facebook, Twitter and Instagram. Was creative lead for Jewel-Osco TV campaign and experiential tactics. Led creative development of experiential tactics for KIND bars. Led creative development for Redbox digital marketing, including banner ads, email and social media.
DDB CHICAGO, 2000 - 2015
Safeway, McDonald's, American Cancer Society, The Field Museum, JCPenney, Afterschool Alliance/Ad Council, Chicago Canine Rescue, Wrigley Company
Helped build 8+ year relationship with 4th largest grocery and 11th largest retailer in U.S.
Led creative development of initiatives across multiple platforms, including TV, radio, in-store radio, digital banners, landing pages and social.
Responsible for creative development and production of Safeway weekly “price item” radio, a juggernaut that, including versioning, shipped over 700 spots per year.
Led creative development for all social media, with engagement rates in 2014 increasing 186% YOY for Facebook and 1,334% on Twitter.
Helped make Safeway an account that was fun to work on.
American Cancer Society:
Helped pitch and land account.
Led creative development of TV, digital banners and donation landing page.
Helped pitch and land account, plus helped nurture trusting client relationship.
Led creative development of initiatives across various traditional and unconventional platforms.
CHICAGO CREATIVE PARTNERSHIP 1998 - 2000
Bob Evans, Central DuPage Health, Boca Burger, Shedd Aquarium
JACK LEVY ASSOCIATES 1997 - 1998
Shure Brothers, Stein Roe Mutual Funds
BENDER, BROWNING, DOLBY & SANDERSON 1996 - 1997
Midwest Express Airlines, USN Communications, Ingersoll Rand
Field Museum "Mythic Creatures" Integrated Campaign, CANNES FINALIST, MOBIUS AWARDS BEST IN SHOW MIXED MEDIA, NEW YORK FESTIVALS FINALIST
Afterschool Alliance/Ad Council "Skim Latte" Radio, WINNER RADIO MERCURY AWARD PSA
JCPenney "Timeless" TV, EMMY FINALIST, LONDON INTERNATIONAL ADVERTISING AWARDS GOLD
Field Museum "Pirates" Integrated Campaign, EFFIE SILVER
Afterschool Alliance/Ad Council "Bored" Campaign, EFFIE SILVER
University of Michigan, Bachelor of Arts