When Parry Metz was a pre-med student at the University of Michigan, he had visions of improving lives and having a profound and lasting effect upon humanity. So he did the only sensible thing: he changed his major to advertising.
For 15 years, Parry was a creative director and copywriter at DDB Chicago, where he worked on Safeway, JCPenney, McDonald’s, The Field Museum, the Afterschool Alliance/Ad Council, the American Cancer Society, and many other accounts. As a freelancer, he led a multi-million dollar Jewel-Osco campaign, led social media content creation for GNC and Citibank, and was a one-person agency (not to mention talent agent), writing and producing quality radio quickly and cost effectively for Save Mart.
Parry takes pride in finding creative solutions to every assignment that comes his way, no matter how small. Judging by his longevity on the Albertsons/Safeway account (11 years), the JCPenney account (6 years) and the Save Mart account (6 years), this seems to be something that clients appreciate.
3 guiding principles have truly helped shape Parry as a writer and creative leader:
Good is the enemy of great. — Voltaire
People only read what interests them. Sometimes it's an ad. — Howard Gossage
Don't be a douche. — some guy