When Parry Metz was a pre-med student at the University of Michigan, he had visions of improving lives and having a profound and lasting effect upon humanity. So he did the only sensible thing: he changed his major to advertising.
For 15 years, Parry was a creative director and copywriter at DDB Chicago, where he worked on Safeway, JCPenney, McDonald’s, The Field Museum, the Afterschool Alliance/Ad Council, the American Cancer Society, and many other accounts. As a freelancer, he led a multi-million dollar Jewel-Osco campaign, led social media content creation for GNC and Citibank, and was a one-person agency (not to mention talent agent), writing and producing quality radio quickly and cost effectively for The Save Mart Companies. And with his award-winning work in healthcare, he’s proven that the decision to bail out of pre-med wouldn’t be his last positive contribution to the healthcare world.
3 guiding principles have truly helped shape Parry as a writer and creative leader:
Good is the enemy of great. — Voltaire
People only read what interests them. Sometimes it's an ad. — Howard Gossage
Don't be a douche. — some guy