MAIMONIDES MEDICAL CENTER — MY HOME. MY CHOICE. MAIMONIDES
Despite doing the hard work of keeping Brooklyn healthy for over 100 years and being the borough's largest healthcare system, Maimonides Medical Center was losing ground to big-name Manhattan health systems encroaching on its turf. So we made a statement that only Maimonides could. As brand recognition and sentiment rose, more impressively, we finally taught Brooklynites how to pronounce Maimonides.
MAIMONIDES MEDICAL CENTER CASE STUDY