Parry Metz

 THE UNIVERSITY OF KANSAS HEALTH SYSTEM — WHAT MAKES US

The University of Kansas Health System is known for their warmth, humanity and humility. But with the likes of Mayo encroaching on their turf, they needed to get more credit for their clinical excellence and cement their reputation as the one place to go for both breakthrough medicine and heartfelt caring. They needed to go bold. Like every health system, they had incredible stories to tell. But it’s how we told them that truly defined who they are.