UCHICAGO MEDICINE — WE CAN FIX THAT

UCHICAGO MEDICINE — WE CAN FIX THAT

Women have been dealing with pelvic floor disorders since the invention of the cervix. “It's something we just have to live with.” “It's part of being a woman." Not anymore. A handful of badass urogynecology surgeons at UChicago Medicine have developed a revolutionary, simple procedure that fixes the pelvic floor for good. With this campaign, we not only connected with women, we spoke their language to spread the news that these specialists are giving women their lives back. Doctors are a tough crowd to please. But the surgeons loved the campaign so much, they insisted it run an additional year.